I did an article for Seeking Alpha which will be up in a few days. One of the points I made was that Donald Trump will help Twitter in 2016. The GOP primary election generated over 338 million searches on Google this year. This was good for the 4th highest trending topic in 2015. Since Google searches are now using tweets to curate results, this should send traffic Twitter's way. It will grow in popularity in 2016. Donald Trump has generated the most buzz this election season causing the GOP debates to have massive audiences of over 20 million people. Trump has used Twitter as his principle point of directing the discussion on key issues. His retweets have generated new stories almost every week in this election season. Trump has 5.3 million followers which is the highest out of any candidate, Democrat or Republican. If Trump continues to lead the polls and ends up winning the nomination, it will be good for Twitter because his tweets will generate even more social chatter. If Trump gets on Periscope he may overload the system, which would be amazing for the app's usage. Trump will reach well over 10 million followers by the end of the first half of 2016. Having a star with a huge following generating buzz on Twitter, emphasizes why Twitter can be more valuable than Snapchat or Instagram even though it has less users. It is the megaphone to the world.